Brief A Christmas campaign was crafted for our client, “Happiness and More,” a toy store situated in Jerusalem. The campaign’s concept revolved around raising awareness for this newly established store by featuring a Christmas-themed car, with Santa Claus spreading happiness, joy, and gifts throughout Jerusalem. The primary objective of this initiative was to encourage people to visit the store, select gifts, and enjoy the unique experience of Santa’s special car delivering their purchases. Ultimately, the campaign aimed to boost both brand visibility and sales.